Bpharm, MBA (Pharm.), Ph.D. (Pharma Marketing), Savithribhai Phule Pune University, Pune, Maharashtra. 2021

Mr. Nadiminti Rajesh Kumar

Assistant Professor

Tele : 079-66745555

E-mail : rajesh.nadiminti@niperahm.ac.in,

Research Interest

    Rajesh is an experienced Pharmaceutical Sales and Marketing Professional with more than 2 years of experience in India specific roles. Rajesh has extensive market research experience across diverse therapy areas like Diabetology, Cardiology, Malnutrition, Sickle cell anaemia. Rajesh has participated in many seminars and conferences in India and has more than 10 publications. He has worked on various disease consulting projects with Indian, multinational companies and government organisations etc.

Experience

  • November 2020 -Present:
    Assistant Professor, NIPER Ahmedabad, Gujarat, India.
  • April 2013- January 2020:
    Assistant Professor – NIPER Hyderabad.
  • September 2012 - March 2013:
    Academic Assistant, School of Management studies, JNTUH University.
  • February 2011- August 2012:
    Business Development Executive – Wolters Kluwer Health, Mumbai.

Honours/Awards/Grants/Consultancies

Honours

  • Indian council of social science research-National Research council of Thailand travel Grant -2019.

Publications

  • Kapil Mehtre, G Kavya Reddy, N Manaswini Reddy, Rohan Rajput, Nadiminti Rajesh Kumar. (2021). A Study on Factors Influencing Social Media Advertisements with Reference to Cosmetics Industry, Journal of Marketing Vistas, 11(01),20-35.
  • Nadiminti Rajesh Kumar, Dr Satish Warpade "Analysis of the Immunodiagnostic and Molecular diagnostic market in India" International Journal of Commerce and Management Studies (IJCAMS) Volume 5, Issue 3 ISSN 2456-3684.
  • Nadiminti Rajesh Kumar, Dr Sajid Alvi "Marketing/Promotional Indiatives by Pharmaceutical prespective" Global Journals, USA, Volume 20 Issue 7, ISSN: 2249-4618.
  • Nadiminti Rajesh Kumar, Dr Sajid Alvi "Portfolio benchmarking of the top 10 generic companies in US Vis-à-vis Sun Pharma" Ajanta journal Volume-8, Issue-1, Jan-Mar 2018, ISSN 2277-5730, IF-5.5.
  • Nadiminti Rajesh Kumar, Dr Sajid Alvi, Niha Farheen, C Mounica "Market research on Insomania and its management" Volume-8, Issue-1, Jan-Mar 2018, ISSN 2277-5730, IF-5.5.
  • Nadiminti Rajesh Kumar, "A Research study on the preference of self-medication over prescription drugs in Paripex – Indian journal of research Volume-7, Issue-6, June-2018, ISSN - 2250-1991, IF : 6.761.
  • Nadiminti Rajesh Kumar, Bhanu Birla "Preservative free eye drops – A current trend in Ophthalmic Market" in Paripex – Indian journal of research in Volume-7, Issue-6, June-2018, ISSN - 2250-1991, IF : 6.761.
  • Nadiminti Rajesh Kumar, Lakshmi Ananth, Bharat Senapathy "Impact of BRICS agreement over economy of Brazil, Russia, India, China & South Africa" in XIBA business Review in Vol-3, Issue 1&2, ISSN 2349-6576 year Oct 2017.
  • Nadiminti Rajesh Kumar, Sujendra Swami "Consumer behaviour on self-medication drugs with reference to cold & cough" in Current trend in Pharmaceutical sciences in Vol -, Issue – 2-3, Year 2015.
  • Nadiminti Rajesh Kumar, "Optimisation of supply chain network modeling and performance measurement in flow of production" in journal of supply chain management systems in vol3, issue 4 October 2014.
  • Nadiminti Rajesh Kumar, , Surabhi Joshi "uncertainties in pharmaceutical distribution channel with reference to availability of new product" in Vol 30, Iss 8, august 2014.
  • Nadiminti Rajesh Kumar, & Sujendra Swami "B-School Quality Parameters in Andhra Pradesh” "Intercontinental journal of Marketing Research Review" Vol 1, Iss 4, June2013.
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